Posts by Loth Makuza

A Familiar Boardroom Story It usually starts the same way. A long table. A presentation that has too many slides and not enough answers. Numbers have dropped. Sentiment is bad.…

A Conversation You Won’t Like One evening, somewhere between a quiet office and a loud mind, I sat with a young professional who had just “rebranded.” New photos, new colors,…

A Conversation in a Boardroom A few months ago, I sat in a glass-walled boardroom with a senior executive of a respected institution. Intelligent. Experienced. Decorated with titles long enough…

The Town Hall did not begin in boardrooms. It began in politics. In early America, town halls were spaces where leaders faced citizens directly. No filters. No middlemen. Just questions,…

Some people will tell you PR is event planning. Others swear PR people only talk to journalists. Some insist PR is about spinning the truth. And these days, there’s a…

Sustainability has become a fashionable word in boardrooms. But fashion fades. Credibility does not. Today, every company claims to be sustainable. Few can explain how. Even fewer can prove why…

Public Relations is not press releases. It is not slogans. And it is definitely not damage control after the damage is already done. PR is about narratives, relationships, and trust.…

A few months ago, while speaking to colleagues in the industry, one question kept returning quietly but persistently: are we ready for what 2026 is bringing to Public Relations in…

I once heard a simple line that should be written on the wall of every startup office: stop working hard on things no one wants. It sounds obvious. It rarely…

It was a humid afternoon in Zanzibar when I sat in a corner of the Innovation Hub, waiting for my turn to pitch. Around me, a new Africa was rehearsing…