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internal-communication-business-growth

A Business Doesn’t Collapse on The Pitch, It Collapses in The Office.

I was in a meeting with some company executives in Msasani, listening to one Managing Director complain bitterly about his staff. "These people don't feel connected to the company," he…
Posted by By Loth Makuza July 20, 2026No Comments
dangote-refinery-tanzania-kenya-comms-lessons

THE REFINERY THAT SAILED PAST TANGA: What Africa’s Boardrooms Must Learn From a $17 Billion Silence

There is a kind of pain that does not come from losing. It comes from losing a fight you did not know you were in. That is Tanzania's pain this…
Posted by By Loth Makuza July 14, 2026No Comments
pr-without-digital-is-invisible

PR Without Digital Is Invisible

An agency man not taught by his clients is taught by the algorithm I sat once with a young account manager, the kind who still believes a press release faxed…
Posted by By Loth Makuza July 9, 2026No Comments
startup-visibility-wins

The Best Startup Doesn’t Win; The Most Visible One Does

A Beautiful App That Nobody Ever Saw There was a young man I once knew around Sinza. His mind was frightening. He sat in his small rented room, between a…
Posted by By Loth Makuza July 1, 2026No Comments
public-relations-public-sector

Listening Is Public Relations

In this country we have become experts at speaking. The microphone has reached every corner. The launch event has its own calendar. The report has its own season. We have…
Posted by By Loth Makuza June 24, 2026No Comments
communication-styles-influence

The Market Buys Influence

A young man tracked down my phone number a few weeks ago. He had finished university only recently, a good degree in hand, a head full of dreams, and one…
Posted by By Loth Makuza June 19, 20261 Comment
authenticity-protects-reputation

Authenticity Protects Reputation

There is a small shop near my home where I buy almost everything. The owner is not the cheapest on the street. His shelves are not the fullest. Yet every…
Posted by By Loth Makuza June 17, 20261 Comment
pr-and-perception

PR Is the Hidden Hand That Steers the Market

There are two women selling food at Kariakoo. They have set their stalls side by side, shoulder to shoulder. This one’s pilau and that one’s pilau come from the same…
Posted by By Loth Makuza June 11, 20261 Comment
public-relations-is-not-spin

Trust Is Expensive: Why Public Relations Was Never About Spin

A few years ago I found myself at a business breakfast, one of those long tables where the coffee is good, the pastries are better, and everyone is quietly waiting…
Posted by By Loth Makuza June 9, 2026No Comments
government-communication-accountability-trust

Voice of Government or Gatekeeper of the People?

Governments Don’t Struggle to Speak Governments don’t struggle to speak. Statements are issued, press conferences are held, and policies are explained with confidence and authority. From the outside, it looks…
Posted by By Loth Makuza April 27, 2026No Comments

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