Posts by Loth Makuza

Sustainability has become a fashionable word in boardrooms. But fashion fades. Credibility does not. Today, every company claims to be sustainable. Few can explain how. Even fewer can prove why…

Public Relations is not press releases. It is not slogans. And it is definitely not damage control after the damage is already done. PR is about narratives, relationships, and trust.…

A few months ago, while speaking to colleagues in the industry, one question kept returning quietly but persistently: are we ready for what 2026 is bringing to Public Relations in…

I once heard a simple line that should be written on the wall of every startup office: stop working hard on things no one wants. It sounds obvious. It rarely…

It was a humid afternoon in Zanzibar when I sat in a corner of the Innovation Hub, waiting for my turn to pitch. Around me, a new Africa was rehearsing…

The Startup Dilemma I once chatted with the founder of a small but promising tech startup. He was bright, ambitious, and full of ideas, but also weary. He asked me…

Morning in the Banking World If you wake up tomorrow and turn on your radio, you won’t hear a banker explaining inflation in simple terms. You won’t hear someone clearly…

A Morning with an Editor Azikiwe Street, a small table, a loud kettle. I sat with a veteran editor who has seen every press wave come and go in Dar.…

Public Relations Crises can ruin a brand's reputation in minutes. For banks, the stakes are even higher. Whether it’s a data breach, employee misconduct, regulatory failure, or a viral social…

Effective customer communication is essential in banking. However, many financial institutions in Tanzania struggle with it. Good communication strengthens relationships at all levels: with customers, suppliers, stakeholders, managers, employees, and…