Loth Makuza is a Communications Strategist in the digital age. The Co-Founder & Former President of the Public Relations Society of Tanzania (PRST), and an advisory board member passionate about empowering young professionals in the PR & Comms field. He also serves as a mentor on the PR and Communication Internship Program at TOOLKIT Communications reaching students across various Tanzanian universities.
It was a humid afternoon in Zanzibar when I sat in a corner of the Innovation Hub, waiting for my turn to pitch. Around me, a new Africa was rehearsing…
The Startup Dilemma I once chatted with the founder of a small but promising tech startup. He was bright, ambitious, and full of ideas, but also weary. He asked me…
Morning in the Banking World If you wake up tomorrow and turn on your radio, you won’t hear a banker explaining inflation in simple terms. You won’t hear someone clearly…
Public Relations Crises can ruin a brand's reputation in minutes. For banks, the stakes are even higher. Whether it’s a data breach, employee misconduct, regulatory failure, or a viral social…
Effective customer communication is essential in banking. However, many financial institutions in Tanzania struggle with it. Good communication strengthens relationships at all levels: with customers, suppliers, stakeholders, managers, employees, and…
“The heart of politics lies in effective communication. Effective communications demand three strategic guidelines: simplicity, repetition, and responsiveness.” F. Christopher Arterton, Oxford Academic (2023) Public Relations (PR) is essential in…
Football is often called the beautiful game. It captivates millions of fans around the world with thrilling matches, iconic players, and passionate rivalries. Yet behind the goals and glory, there’s…
General elections are one of the strongest tools for improving democratic governance in Africa. They give citizens the chance to shape national priorities, check government power, and hold political leaders…
Every institution has a leadership structure. Goals, visions, and missions require leaders who work strategically to achieve them. Each department has its role: finance handles money, legal manages disputes, and…