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Loth Makuza
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About Loth Makuza
Loth Makuza is a Communications Strategist in the digital age. The Co-Founder & Former President of the Public Relations Society of Tanzania (PRST), and an advisory board member passionate about empowering young professionals in the PR & Comms field. He also serves as a mentor on the PR and Communication Internship Program at TOOLKIT Communications reaching students across various Tanzanian universities.
politicians and communications loth makuza

Why Political Candidates Must Engage Communication Strategists Before, During, and After Campaigns

In every democratic system, political leadership is conferred through the will of the people. Whether at the ward, constituency, or national level, aspiring leaders must gain public acceptance and trust…
Posted by By Loth Makuza July 2, 20251 Comment
Internship Programs for Public Relations

The Role of Higher Learning Institutions, Professional Bodies, and Organizations in Building Sustainable Internship Programs for Public Relations and Communication Graduates

In an increasingly competitive job market, internships have become a cornerstone in bridging the gap between academic theory and real-world practice—particularly in the dynamic field of Public Relations (PR) and…
Posted by By Loth Makuza July 1, 2025No Comments
Public relations in Fintech

Strategic Public Relations in Fintech: Shaping the Future of Tech-Driven Economies

In today's rapidly evolving digital landscape, Public Relations (PR) is not just a support function; it is a strategic pillar, especially within transformative industries like Fintech. As financial technologies continue…
Posted by By Loth Makuza July 1, 2025No Comments
Loth Makuza PR and Marketing

Cooking with Chemistry: Why PR and Marketing Must Work in Sync

Today, I had the privilege of participating in a thought-provoking panel discussion at the Tanzania Digital Marketing Summit 2025, hosted by the Tanzania Marketing Science Association (TMSA). The session revolved…
Posted by By Loth Makuza June 26, 20259 Comments
Loth Makuza How To Recover Fast From The Pandemic

How To Recover Fast From The Pandemic | Lessons From Communications Leaders 2020

Launched: 17/11/2020 Public Relations and Tanzania’s Experience Recovering from the COVID-19 Pandemic ONLINE BUSINESS IS THE WAY FORWARD COVID-19 has brought sadness, because of the level of devastation and loss…
Posted by By Loth Makuza June 20, 2025No Comments

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