Hosting Is Easy. Influence Is Strategic
The Dangerous Assumption There’s a dangerous assumption we keep making in this space. If you host something big enough, visible enough, and important enough… it must matter. It sounds logical.…
YOU DON’T CLOSE DEALS. PR DOES.
A Deal That Was Already Decided It was one of those meetings that should have gone well. Strong proposal. Clean numbers. Confident room. Afterwards, the sales team was certain: “We…
STOP FIXING COMMS. FIX THE PROBLEM.
Familiar Boardroom Story It usually starts the same way. A long table. A presentation that has too many slides and not enough answers. Numbers have dropped. Sentiment is bad. Someone…
Your Brand Is A Lie
A Conversation You Won’t Like One evening, somewhere between a quiet office and a loud mind, I sat with a young professional who had just “rebranded.” New photos, new colors,…
No Comms Strategist. No Digital.
A Conversation in a Boardroom A few months ago, I sat in a glass-walled boardroom with a senior executive of a respected institution. Intelligent. Experienced. Decorated with titles long enough…
Townhall: Strategic PR for Corporate Survival
The Town Hall did not begin in boardrooms. It began in politics. In early America, town halls were spaces where leaders faced citizens directly. No filters. No middlemen. Just questions,…
PR Myths vs Reality: What PR School Didn’t Teach You
Some people will tell you PR is event planning. Others swear PR people only talk to journalists. Some insist PR is about spinning the truth. And these days, there’s a…
No PR, No Sustainable Credibility
Sustainability has become a fashionable word in boardrooms. But fashion fades. Credibility does not. Today, every company claims to be sustainable. Few can explain how. Even fewer can prove why…
PR Right or Die: Tanzania’s Corporate Reality
Public Relations is not press releases. It is not slogans. And it is definitely not damage control after the damage is already done. PR is about narratives, relationships, and trust.…
PR in Tanzania 2026: Evolve or Fade
A few months ago, while speaking to colleagues in the industry, one question kept returning quietly but persistently: are we ready for what 2026 is bringing to Public Relations in…