1. Quick Profile

I’m a globally recognised Communications & PR Strategist, Start-Up Lead and co-founder of the Public Relations Society of Tanzania.
Over the last decade I’ve helped organisations across East Africa build reputation, manage crises and accelerate growth — from government agencies and NGOs to high-velocity tech start-ups.

Current base: Dar es Salaam, Tanzania | Years of experience: 10+ | Sectors: Tech, Media, NGO, Public

2. Core Competencies

  • Corporate Communications & Reputation Management
  • Strategic PR Campaigns & Media Relations
  • Crisis Communications & Issues Management
  • Stakeholder Engagement across EAC markets
  • Start-Up Growth & Strategic Partnerships
  • Thought-Leadership & Public Speaking

3. Career Timeline & Impact

Year(s)Role & OrganisationKey Achievements
Jun 2024 – PresentStart-Up Lead, Smart Foundry
  • Grew partnership pipeline by +40 % in six months.
  • Negotiated distribution deals with telecom & fintech partners.
  • Designed creator-onboarding playbook adopted by 3 in-house ventures.
Mar 2019 – Jun 2024Chief Communications Strategist, Lighten Minds Group
  • Built an integrated comms framework, boosting positive brand sentiment +25 pp.
  • Managed multi-market crisis responses, maintaining investor confidence.
  • Led a team of five comms specialists across Tanzania & Rwanda.
Mar 2015 – Nov 2021President & Co-Founder, Public Relations Society of Tanzania (PRST)
  • Scaled membership from 0 → 600+ professionals.
  • Launched Tanzania’s first PR Continuous Professional Development programme.
  • Secured PRST’s admission to APRA & IPRA.
2014 – 2019Entrepreneurial & Board Roles
  • Co-Owner, Msangachuki Gold Miners Corp. – led stakeholder comms.
  • Advisory Board Member, PRST (2022-Present).
Jul 2013 – Sep 2013Assistant Public Relations Officer (Intern), TANAPA
  • Discovered my passion for corporate storytelling while supporting national park campaigns.

4. Education & Certifications

  • B.A. Public Relations & Marketing—St. Augustine University of Tanzania (2015)
  • Certificate in Organisational Intrapreneurship—East Africa Productive Trainers Ltd.
  • Advanced & Ordinary Secondary Education—History, Geography, English emphasis

5. Professional Membership

  • APRA
  • EAPRA
  • IPRA
  • PRSK (Kenya)
  • Founding President, PRST

6. Media Features & Speaking

  • BBC Swahili interview on strategic communication trends (2022)
  • Keynote & panelist at PRSK AGM and Leadership Dialogues (2019-2022)
  • Featured in The Citizen (TZ), Nation (KE) and NTV Uganda on crisis comm

7. Languages

  • Kiswahili: Native
  • English: Fluent

Contact & Downloads


Download full résumé (PDF)

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