Posts by Loth Makuza

The Town Hall did not begin in boardrooms. It began in politics. In early America, town halls were spaces where leaders faced citizens directly. No filters. No middlemen. Just questions,…

Some people will tell you PR is event planning. Others swear PR people only talk to journalists. Some insist PR is about spinning the truth. And these days, there’s a…

Sustainability has become a fashionable word in boardrooms. But fashion fades. Credibility does not. Today, every company claims to be sustainable. Few can explain how. Even fewer can prove why…

Public Relations is not press releases. It is not slogans. And it is definitely not damage control after the damage is already done. PR is about narratives, relationships, and trust.…

A few months ago, while speaking to colleagues in the industry, one question kept returning quietly but persistently: are we ready for what 2026 is bringing to Public Relations in…

I once heard a simple line that should be written on the wall of every startup office: stop working hard on things no one wants. It sounds obvious. It rarely…

It was a humid afternoon in Zanzibar when I sat in a corner of the Innovation Hub, waiting for my turn to pitch. Around me, a new Africa was rehearsing…

The Startup Dilemma I once chatted with the founder of a small but promising tech startup. He was bright, ambitious, and full of ideas, but also weary. He asked me…

Morning in the Banking World If you wake up tomorrow and turn on your radio, you won’t hear a banker explaining inflation in simple terms. You won’t hear someone clearly…

A Morning with an Editor Azikiwe Street, a small table, a loud kettle. I sat with a veteran editor who has seen every press wave come and go in Dar.…