your-brand-is-a-lie

Your Brand Is A Lie

A Conversation You Won’t Like One evening, somewhere between a quiet office and a loud mind, I sat with a young professional who had just “rebranded.” New photos, new colors,…
strategic communications-digital-era

No Comms Strategist. No Digital.

A Conversation in a Boardroom A few months ago, I sat in a glass-walled boardroom with a senior executive of a respected institution. Intelligent. Experienced. Decorated with titles long enough…
no-pr-no-sustainable-credibility

No PR, No Sustainable Credibility

Sustainability has become a fashionable word in boardrooms. But fashion fades. Credibility does not. Today, every company claims to be sustainable. Few can explain how. Even fewer can prove why…